Award For Innovation

Updated on: Monday, October 10, 2011

The National Institute of Design won the international award for its Sustainable Urban Transportation PACE global project. The PACE global project theme was SUT (Sustainable Urban Transportation). Seven teams comprising design schools and engineering institutes collaborated to present 2030 SUT vehicle designs. Team NID and its partnering engineering institutes won the first place for industrial design, market research and overall best collaboration award.
 
NID participated in this global project from August 2010 to June 2011 and presented the entire design project showcasing the design process, various directions/concepts and final design proposal of vehicle PEEL. The global automotive PACE forum was attended by industry majors such as General Motors, Autodesk, HP, Oracle and Siemens. The participant/delegates comprised industry and academia in large numbers from marketing, design and engineering leads.
 
PACE Forum 2011 was hosted by University of British Columbia (UBC) at their Vancouver campus. There were various events such as short training programmes for professionals, educators and students on various design softwares. NID design students presented their SUT project work, where they took the jury through the entire journey of design development phases such as: contextual research, ideation sketches, user persona and their day in life scenario, final renders and animations of design.
 
The other participating design institutes were Monash University, Australia, ITESM Monterey, Mexico, Hong-IK University, Korea, CCS, Detroit, Tongji University, China, and University of Cincinnati USA.
 
The NID team selected Ahmedabad as their context reference city. NID as Team-3 lead the industrial design activities and regularly hosted virtual meetings to collaborate with its partnering engineering colleges (PESIT-Bangalore, SJCE-Mysore, Michigan Tech-USA, UIA-Mexico), with discussions centrally focused on further design development of the concept design of PEEL.

NID is the first Indian design college to have won such recognition on a global platform, on its first participation in such a global project.

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