Updated on: Monday, October 03, 2011
CFA Institute, the global not-for-profit association of investment professionals that awards the CFA and CIPM designations, has partnered with Application Development Company WillowTree Apps to launch the CFA Institute Mobile App, which was recently highlighted as a ‘top new Finance App’ in the Apple iTunes App Store.
“The CFA Institute Mobile App is a free and convenient way for busy investment professionals to stay up to date with key trends and the latest research on finance and investing-no matter where they are in the world,” said Jan Squires, CFA, managing director of the strategic products and technology division at CFA Institute. “Given the widespread use of mobile devices in our industry, apps like this provide important new channels for delivering high-value educational content and services to CFA Institute members, candidates and other constituents. We were pleased to engage WillowTree Apps on all phases of the development, from concept to launch,” added Jan.
The CFA Institute Mobile App, now available at the Apple iTunes Store and Android Marketplace, delivers audio and video podcast interviews with leading investment practitioners and provides access to CFA Digest summaries, which highlight and condense the important investment practitioner-oriented articles from a universe of more than 70 publications. Users can save content from the app for off-line consumption, and easily share the content via email or over social networks like Facebook, LinkedIn and Twitter.
“The CFA Institute Mobile App was an important project for our team,” said Tobias Dengel, CEO of WillowTree Apps. “Working with CFA Institute was a pleasure, and the resulting iPhone and Android apps will allow busy financial professionals to easily stay updated with the organisation’s valuable analysis of the rapid changes in global finance.”