IIM-A to extend publisher training programme to other nations

Updated on: Wednesday, July 20, 2011

Indian Institute of Management, Ahmedabad (IIM-A) today said it will extend the reach of its publisher training programme to other countries in South East Asia from next year.

The programme, which aims at addressing the needs of fast-changing publishing sector, is part of Management Development Programme (MDP) at the top business school.

The IIM-A today re-entered into an MoU with Frankfurt Book Fair (FBF), Germany to offer this training programme.

The MoU was signed by IIM-A Director Samir Barua and Frankfurt Book Fair President Juergen Boos. On the occasion website of the programme www.publisherstraining.com was also launched.

"The first training programme was held this year between February and March.

In wake of good response from industry we have decided to extend the reach of programme to South East Asia and Gulf countries from the next year," IIM-A Librarian and Head, National Information Centre on Management (NICMAN), H Anil Kumar told newspersons here.

"The programme for the middle and top executives focuses on addressing the changing needs in the rapidly growing book industry, which is growing between 25-30 per cent annually," Kumar said.

"We shall basically be teaching them how to manage changes in this industry in terms of strategy, formats and also opportunities available for self publishing."

FBF, the largest book fair worldwide, is also engaged in organising publishing training programmes and congresses around the world.

According to industry estimates, 90,000 titles are published annually in India of which 30-40 per cent are in English.

"We are the third-largest publisher in English language in the world. There are an estimated 16,000-odd publishers in the country," Kumar said.

"In the first year, our programme was tailor made to address the changing needs of the Indian publishing sector. So there was more of domestic participation, but a lot of enquires were there from overseas," Kumar said.

"The ultimate goal is to set up a long-term training programme in this field for which possibilities are being explored," he said.

According to industry estimates, 90,000 titles are published annually in India of which 30-40 per cent are in English.

"We are the third-largest publisher in English language in the world. There are an estimated 16,000-odd publishers in the country," Kumar said.

"In the first year, our programme was tailor made to address the changing needs of the Indian publishing sector. So there was more of domestic participation, but a lot of enquires were there from overseas," Kumar said.

"The ultimate goal is to set up a long-term training programme in this field for which possibilities are being explored," he said.

IIM-A to extend publisher training programme to other nations

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