Updated on: Wednesday, June 29, 2011
BIG AIMS (Animation Infotainment & Media School), an animation and VFX training academy of Reliance Animation entered into a strategic collaboration with Annamalai University (AU) to introduce first of its kind degree program in Animation & Visual Effects Film Making in India.
The MoU was signed between Ashish S Kulkarni, Chief Executive Officer, Reliance Animation and Dr. M. Rathnasabhapati, Registrar, Annamalai University in the presence of Dr. M.Ramanathan, Vice Chancellor, Annamalai Unversity in Annamalai Nagar Chennai last week.
As per the MoU, BIG AIMS and AU will offer Bachelor of Arts Program in Animation & Visual Effects Film-Making exposing students to the exciting and very creative animation and film making industry with an unmatched degree program.
The courses have been designed to harness best creative and technical talents in students. The Bachelor of Arts Program in Animation & Visual Effects Film-Making will be made available to students across India through authorised BIG AIMS learning centres.
Speaking on this significant development Ashish SK, Chief Executive Officer, Reliance Animation said, "Considering the present needs and the trends of the industry, this B.A. program is extremely well designed to create the finest talent pool for the emerging era of digital content creation in the field of Animation and VFX Film Making. We strongly feel that the art of storytelling holds the key to success in this industry, therefore our endeavour would be to expose the aspiring youth to the secrets of animation and VFX film making and effective story telling through this degree program so that one day they can turn into accomplished creators of animation and VFX content."
"For Animation, VFX, Gaming and Comics as an industry, the greatest assets are the people in its various techno creative departments and not the machines and softwares. Its the mind of the creative workforce that makes the tools come alive turning celluloid dreams into reality. At BIG AIMS we are dedicated to groom the minds of our young generation as unique creative inpiduals who aspires to find themselves as leaders in the emerging digital era of creative expressions", added Ashish.
Dr. M. Ramanathan, Vice-Chancellor, Annamalai University remarked "Over the years AU has made available cutting edge degree programs in various disciplines to students across India and overseas also. Our association with BIG AIMS has given us an opportunity to introduce for the first time a comprehensive degree program for the fast evolving and highly competitive animation and VFX industry".