Leverage tech for unleashing creative potential of rural youth

Updated on: Thursday, March 24, 2011

 Minister of State for Communications and IT, Sachin Pilot, urged the media industry to leverage technology for unleashing the creative potential of rural youth.

Addressing `FICCI Frames', an annual event of the media and entertainment industry, Pilot said, "A speedy movement from analogue to digital technology was imperative as it would allow choice of content to the 750-million mobile phone users
in the country and also help combat piracy which was proving to be the main disability to creativity."
He further said the adoption of digital technology could improve the efficiency and productivity of the people and contribute significantly to growth, adding that this could help bridge the gap between the rich and the poor.
   
He also released the FICCI-KPMG Report on Indian Media and Entertainment for 2011 and the FICCI-Amarchand Mangaldas Entertainment Lawbook on this occasion.

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