Demand for marketing, software professionals up in February

Updated on: Wednesday, March 09, 2011

Demand for professionals in marketing and software development grew in February on the back of the positive hiring sentiment across markets and industry sectors, says a study.
According to job portal naukri.com's monthly report, professionals in the field of marketing and software development were highly in demand in February with the job
index moving up by 15 per cent and 9 per cent, respectively, in comparison to the previous month.

In addition, the demand for professionals in HR, accounts, sales and ITES moved up within the range of 6 per cent and 8 per cent in February over previous month.

"A look at the job indices for the past few months shows that almost all industries have regained their confidence level and there has been an increased momentum in the hiring process," Info Edge India CEO and MD Hitesh Oberoi said.

Among the cities, Bangalore and Kolkata have emerged as the most bullish on hiring, with the index jumping up by 17 per cent each in last month over January.

Furthermore, Chennai, Pune and Mumbai saw indices surging up by 14 per cent, 13 per cent and 9 per cent, respectively, in February compared to the previous month.

In terms of sectors, all the top industry sectors registered positive monthly growths in last month as compared to January. Construction, IT and auto sector witnessed maximum movement on the employment front, with the index moving up by 12 per cent, 11 per cent and 10 per cent, respectively.

While banking and financial services saw a 4 per cent dip in hiring activity.

The overall hiring scenario in the country improved in February as recruitment activities picked up pace across various sectors. The Naukri Job Speak Index index climbed to 1,050 in February -- the highest position since July, 2008, compared to 969 in January.

"Overall, the index seems to be showing a month-on-month increase indicating a positive hiring sentiment across most markets and industry sectors for the coming months. This also dovetails with the optimism in the recruiter survey where 80 per cent of recruiters anticipated new jobs to be created in the first half of 2011," the study noted.

Demand for marketing, software professionals up in February

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