Centum Learning join hands with Airtel to drive customer experience across Africa

Updated on: Wednesday, December 08, 2010

Centum Learning Limited, a Bharti Associate company, has become a leading Indian Multinational in the learning and development domain by entering into a strategic collaboration with Airtel for its African operation. The first-of-its kind agreement of this scale shall impact over 40,000 Airtel Africa’s employees and channel partners.

Under this collaboration, Airtel has integrated Learning and Development function, especially in the areas of Sales, Distribution and Customer Services, within Centum Learning to enhance productivity and impact business outcomes as its continues to consolidate its footprint in Africa. In a move, that is expected to transform customer experience for African customers, Centum Learning is set to align its learning initiatives to the strategic objectives of Airtel in Africa. Centum Learning would therefore play a critical role in replicating the success story of Airtel India, in Africa, by building a strong competitiveadvantage.

Speaking on the occasion Sanjeev Duggal, CEO and Executive Director, Centum Learning said, “This is a historic moment for us. Airtel is on an accelerated growth path and we are proud to be their long-standing partners in India, Bangladesh, Srilanka and now in Africa. As we deepen our involvement in Africa, we are committed to playing a significant role in transforming customer experience and bringing enhanced efficiency for Airtel’s African operations in all 16 countries . I am sure this is yet another beginning of an enriching chapter for us and Airtel in Africa, which would reap rich dividends for the African continent as whole.”

Manoj Kohli, CEO, International Business and Joint Managing Director, Bharti Airtel commented, “Centum Learning will play a critical enabling role in transforming our customer experience. I am confident that Centum Learning will continue to share our vision given their sound track-record in the learning solutions domain. This association will go a long way in impacting our business and organisational growth as Centum Learning brings its knowledge and best practices to us.”

As a part of this collaboration, Centum Learning will provide end-to-end learning solutions across roles and business verticals in 16 countries including Burkina Faso, Chad, Congo Brazzaville, Democratic Republic of Congo, Gabon, Ghana, Kenya, Madagascar, Malawi, Niger, Nigeria, Sierra Leone, Tanzania, Uganda, Seychelles and Zambia.

Centum Learning will create new ‘ways of working’ by conducting a need diagnostic study, mapping employees’ competencies, developing role based learning plans, creating customised learning content, delivering robust learning programmes. They would also play a critical role in restructuring business verticals, undertake on-the-job coaching, organise skills labs and measure impact through certification and audits.

Centum Learning join hands with Airtel to drive customer experience across Africa

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