In a digital age, students cling to books

Updated on: Monday, November 01, 2010

They text their friends all day long. At night, they do research for their term papers on laptops and commune with their parents on Skype. But as they walk the paths of Hamilton College, a poster-perfect liberal arts school in this upstate village, students are still hauling around bulky, old-fashioned textbooks - and loving it.

Jason Mariasis, the president of Hamilton College's Entrepreneur Club, which started a Web site that allows students to sell textbooks to one another. "The screen won't go blank," said Faton Begolli, a sophomore from Boston. "There can't be a virus. It wouldn't be the same without books. They've defined 'academia' for a thousand years."

Though the world of print is receding before a tide of digital books, blogs and other Web sites, a generation of college students weaned on technology appears to be holding fast to traditional textbooks. That loyalty comes at a price. Textbooks are expensive - a year's worth can cost $700 to $900 - and students' frustrations with the expense, as well as the emergence of new technology, have produced a confounding array of options for obtaining them.

Internet retailers like Amazon and Textbooks.com are selling new and used books. They have been joined by several Web services that rent textbooks to students by the semester. Some 1,500 college bookstores are also offering rentals this fall, up from 300 last year. Here at Hamilton, students this year have a new way to avoid the middleman: a nonprofit Web site, created by the college's Entrepreneur Club, that lets them sell used books directly to one another.

The explosion of outlets and formats - including digital books, which are rapidly becoming more sophisticated - has left some students bewildered. After completing the heavy lifting of course selection, they are forced to weigh cost versus convenience, analyze their own study habits and guess which texts they will want for years to come and which they will not miss.

"It depends on the course," said Victoria Adesoba, a pre-med student at New York University who was standing outside that school's bookstore, a powder-blue book bag slung over her shoulder. "Last semester, I rented for psychology, and it was cheaper. But for something like organic chemistry, I need to keep the book. E-textbooks are good, but it's tempting to go on Facebook, and it can strain your eyes."

For all the talk that her generation is the most technologically adept in history, paper-and-ink textbooks do not seem destined for oblivion anytime soon.

According to the National Association of College Stores, digital books make up just under 3 percent of textbook sales, although the association expects that share to grow to 10 percent to 15 percent by 2012 as more titles are made available as e-books.

In two recent studies - one by the association and another by the Student Public Interest Research Groups, a national advocacy network - three-quarters of the students surveyed said they still preferred a bound book to a digital version.

Many students are reluctant to give up the ability to flip quickly between chapters, write in the margins and highlight passages, although new software applications are beginning to allow students to use e-textbooks that way.

"Students grew up learning from print books," said Nicole Allen, the textbooks campaign director for the research groups, "so as they transition to higher education, it's not surprising that they carry a preference for a format that they are most accustomed to."

Indeed, many Hamilton students waxed passionate about the weighty tomes they still lug from dorm room to lecture hall to library, even as they compulsively check their smartphones for text messages and e-mails.

"I believe that the codex is one of mankind's best inventions," said Jonathan Piskor, a sophomore from North Carolina, using the Latin term for book.

That passion may be one reason that Barnes & Noble College Booksellers is working so hard to market its new software application, NOOKstudy, which allows students to navigate e-textbooks on Macs and PCs. The company, which operates 636 campus bookstores nationwide, including Hamilton's, introduced the free application last summer in hopes of luring more students to buy its electronic textbooks.

"The real hurdle is getting them to try it," said Tracey Weber, the company's executive vice president for textbooks and digital education.

The company is giving away "College Kick-Start Kits" to students who download NOOKstudy in the fall semester, with ramen noodle recipes and a dozen classic e-books like "The Canterbury Tales" and "The Scarlet Letter." CourseSmart, a consortium of major textbook publishers, is letting students try any e-textbook free for two weeks.

But not every textbook is available in digital or rental format. For now, buying books the old-fashioned way - new or used - prevails.

In a digital age, students cling to books

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