Soon a course on 'Neuroscience Marketing'

Updated on: Monday, October 25, 2010

Leading research scholars from Institute of Behavioural Sciences (IBS) at Gujarat Forensic Sciences University are desperately working on possible means to bring out a novel course on Neuroscience Marketing along with XLRI, Jamshedpur.

According to institution sources, the institute officials have recently visited XLRI, Jamshedpur, and took part in a seminar on application of psychological tools and neurosciences in marketing.

While marketing depends on consumer behaviour and psychological tools, officials at IBS want to take it a step further to study what makes a consumer think in a particular way and predict a pattern that can be used to design marketing campaigns and product placement. Officials said that if successful, the field can bring about revolutionary change the way markets function.

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