UNICEF launches online campaign for illiterate kids

Updated on: Tuesday, October 19, 2010

United Nations Children’s Fund (UNICEF) has launched an online campaign to mobilise the Indian society to stand up for illiterate children and to spread awareness about the Right to Education (RTE) Act. The campaign, called 'Awaaz Do' or 'Speak Up', aims to have at least 500,000 people sign up by January 24, which is observed as the Girl Child Day.

UNICEF India Representative Karin Hulshof said, "India is home to a growing urban population that can be mobilised into demanding that the goals set forth in the RTE become reality."

The online campaign will use technology and social networking which will allow people to get actively involved and demand the rights for marginalised children.“Those who sign up serve as champions for the cause and help build awareness through social media forums, including e-mail, Facebook, SMS and a photography contest," Hulshof said.

Bollywood actress and UNICEF ambassador Priyanka Chopra and Human Resource Development Minister Kapil Sibal have also signed up for the campaign that is in association with the Indian government.

UNICEF launches online campaign for illiterate kids

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