Social networking for b-schools

Updated on: Friday, October 01, 2010

“With over a third of the country’s internet population hooked onto social networking, we have witnessed the first leg of a digital revolution in India,” averred Bhavin Turakhia, Founder & CEO of Directi, the leading internet products company.

“The next phase seems more exciting. The features and functionalities available to the 500 million plus mobile phone subscribers are likely to explode with the advent of 3G in the country. Exciting new opportunities like location based social networking will herald the second leg of this digital revolution.”

Realising the immense potential that location based services hold in this digital era, coupled with the exploding social media user base, Directi has brought together India’s premier management schools to map the future of location based social networks in the country. “The endeavour is to place the crème de la crème of India’s B-school talent in the cutting edge of online strategy,” sums up Bhavin.

As part of Directi’s Annual Case Study Competition 2010 initiative, over 1000 of India’s brightest B-school talent will “compete through collaboration” to explore creative uses of location based social networks and develop an innovative product for mass adoption. The winning teams, that will take home more than three lakh rupees in cash, will be decided by an eminent jury panel comprising Sumir Chadha, Managing Director, Sequoia Capital India, Gaurav Mishra, renowned social media expert and Bhavin Turakhia, Founder & CEO, Directi.

“Location-based services blended with social networking are poised to emerge as a powerful marketing tool. The Annual Case Study Competition that will address the power of location based social networking is an intellectual battle turf for future business leaders. It provides a platform to compete, debate and develop a business strategy for real life scenarios. We are confident that this initiative will provide students a great chance to build up experience, commercial and business awareness that complement their curriculum and simulate real life scenarios,” said Bhavin.

The competition is open to all final-year MBA students or those graduating in 2011 enrolled at a full-time MBA programme at any of the schools mentioned in the grid below. All interested participants are required to form a team and register it on http://casestudy.directi.com.

Social networking for b-schools

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