NIIT launches Google certified Advanced Online Advertising program

Updated on: Wednesday, September 15, 2010

NIIT, Asia’s largest IT trainer and leading Global Talent Development Corporation, announced the launch of ‘Advanced Online Advertising’ program for advertising and marketing professionals in association with Google India. As part of this initiative, NIIT will offer a specially designed training program in online advertising which will be certified by Google.

The training program in online advertising has been designed and customised to equip the Indian advertising and marketing professional with better understanding of Google’s global advertising program-Google ‘AdWords’. The program content and module outline has been designed by experts from Google and will cover all aspects of search engine marketing, measuring and optimising online campaigns. As a unique feature, the professionals will be pre-allotted an advertising budget to formulate live campaigns, so that they have a rich hands-on experience even while they are undergoing training.

The four month program will be spread across 13 weeks for smooth learning and better retention of concepts. The program offered by NIIT and Google will equip marketers with the capability to use the right tools to maximise their brand’s visibility and assess the effectiveness of their online campaigns.

Speaking on the occasion, Mr. Shraman Jha, Head –NIIT Imperia, said, “This is a strategic tie-up with Google that will enable NIIT to offer structured training program in online advertising and marketing for the first time in India. Through this cutting edge training program we hope to create a pool of professionals trained in effective use of the online medium – to ensure that the marketing budget is spent more effectively and measurably.”

Speaking about the need for such an initiative, Sridhar Seshadri who heads Online Sales Google India, said, “With over 100 million internet users in the country, online advertising has become a critical part of the marketing mix across companies. We believe that the demand of experienced and trained online advertising professionals will grow considerably as more and more Indian companies start to advertise online.”

Graduates in any discipline with a minimum of 2 years of experience will be eligible to apply for the program. After the successful completion of the program, candidates will be awarded with a Google -NIIT Imperia certification.

NIIT launches Google certified Advanced Online Advertising program

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