TAPMI to host India's largest market research fair and BrandScan"

Updated on: Wednesday, September 15, 2010

T. A. Pai Management Institute (TAPMI), a leading management institute in India situated in the University town of Manipal, Karnataka is all set to host the 2010 edition of BrandScan, country’s largest annual market Research Fair in association with The Nielsen Company.
 
Speaking about the alliance, Mr. Biswarup Banerjee, Associate Director, Marketing & Communications, The Nielsen Company said, “We are very pleased to be associated with BrandScan’10. It will give us an opportunity to reach out to the youth, the main opinion generators of the future. They are the pulse of emerging India. As Research Partners we will be able to share our research expertise with students, guide them on projects and get an opportunity to understand the thought processes of the new generations.â€

BrandScan has completed 190 projects for various clients making it the largest market research fair by a B- school in India. Speaking about BrandScan, Dr. Saji Gopinath, Director, T.A. Pai Management Institute said “Brandscan is a unique experimental marketing research mela organized by TAPMI students for the past 17 years.â€

“The quality of analysis and reporting exceeded my expectations†S. Sengupta, Marketing Head, Cadbury India Limited said on asked about his views on BrandScan.

BrandScan aims to give its students experiential learning by exposing them to live projects from reputed corporates in a ‘town mela’ like surrounding. The format of the event is a gala fair with customized events focused on attracting people for conducting research.

“Nielsen will provide assistance and guidance to student project leaders through consultation sessions carried out by senior executives. Also all the reports will be validated & certified by The Nielsen Company, before being sent to the clients.†said Prof H.S. Srivatsa, Faculty Coordinator, BrandScan.

During the two-day fair, BrandScan project teams use ‘Disguised Games’ as means of data collection to elicit unbiased and natural responses.

Each of the teams design innovative games to subtly collect required data while the respondents engage in fun filled activities. These disguised games are the unique component of BrandScan research and differentiates BrandScan research from any other research activity.
 
For more information on TAPMI, visit www.tapmi.edu.in
 

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