Getting set for the future

Updated on: Monday, February 08, 2010

The Indian Institutes of Management (IIMs) are in the process of adding on to their already impeccable credentials. IIM-Calcutta, for instance is looking at an international accreditation from the Association to Advance Collegiate Schools of Business (AACSB) to attract more foreign students. The institute currently has only one Israeli student. IIM-C Director, Shekhar Chowdhury said that the accreditation would help students enjoy the global recognition of their degrees and “provide an international ranking for the institute.”

So far, around 400 odd institutions across the world enjoy AACSB accreditation. However, being a rather long drawn out process, IIM-C could get accreditation only in the next 2-3 years. “An international pilot team is likely to visit the IIM-C campus in the next two months and they will examine the available infrastructure and faculty here,” said an IIM-C official.
And while IIM-C awaits accreditation, IIM-Lucknow’s Noida campus has collaborated with Hughes Communication to launch its Advanced Programme in Sales and Marketing. The focus of the programme would be to identify consumer insights and to build an understanding about marketing research in the Indian context. The six-month course will provide students with an in-depth knowledge on contemporary issues in marketing like retail management, e-marketing, as well as prepare them on how to select, evaluate and manage conflicts in distribution channels.

IIM-L Director, Professor Devi Singh said that courses were designed keeping industry needs in consideration. “The course is specifically designed keeping the needs of working professionals with sales and marketing backgrounds in mind. This will help them identify the essential elements of a concrete marketing plan,” said Professor Singh.

As far as recruitments are concerned, IIM-Ahmedabad has decided to give recruiters more time to study, evaluate and interview students before handing them appointment letters. This was done to give students and their potential recruiters an option to choose the best talent. Said Saral Mukherjee, Faculty Chairman, “The move essentially aims at a better match-making process, ensuring a better fit between the students and the firms.”

Getting set for the future

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