Case study competition: ISB shortlisted

Updated on: Tuesday, December 22, 2009

A three-member team of the Indian School of Business (ISB) has been shortlisted as one of the five finalists in the ‘Case Study Competition 2009' that attracted nearly 500 teams from top business schools in the country. It was conducted by Directi. The team consisting of Parag Dhanuka, Prayag Panchwadkar and Anirudh Kumar felt that the contest challenged them with an awesome tech strategy marketing problem. “Brainstorming over many cups of coffee & sleepless nights we realized the immense depth of the topic and were drawn into the contest. Trying to mix innovative solutions with feasibility and curtailing our geeky ideas to fit the core strategy led to many heated debates.

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