London School of Marketing releases a new whitepaper on consumer marketing

Updated on: Wednesday, August 14, 2013

London School of Marketing has released a new whitepaper, An Introduction to the Root Principles of ‘Consumer Marketing,’ which offers an insight into the guiding theories and basic principles used by the marketing industry. Presenting an introduction to marketing as both a subject and a career, the whitepaper is an essential read for anybody interested in marketing. A cornerstone of the capitalist economic system, marketing affects everyone, from consumer to producer.

“In its essence, marketing is a very simple idea, but in practice the art of marketing can be extremely complex,” explains Anton Dominique, COO/CFO of the school. Focusing on ‘consumer marketing,’ the whitepaper explains how marketing operates. Starting out by establishing marketing’s role, range of uses and wider impact, the whitepaper progresses by providing an introduction to market research and marketing plans; going on to provide an overview of the 7Ps - product, price, place, promotion, people, process and physical evidence — widely known as the ‘marketing mix.’ The whitepaper underlines how essential marketing is to business as a whole.

London School of Marketing releases a new whitepaper on consumer marketing

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