Work-life balance is a top concern for women while looking for a job acording to a new study

Updated on: Tuesday, July 23, 2013

Work-life balance is a top concern for women, whereas men are more focused on career-progression opportunities while looking for a job, a new study has found.

Researchers found that qualities men and women look for in a new job are significantly different.

The study by a US staffing firm found that although salary and benefits are the most important factors in both genders' choice of an employer, men and women do have different preferences for other aspects of employer attractiveness.

The study based on surveys of 7,000 students, employed workers and unemployed workers aged 18 to 65, revealed that work-life balance is a top concern for women, whereas men are more focused on career-progression opportunities.

Nearly 40 per cent of the women surveyed believed workplace flexibility is an important employer attribute, compared to just 26 per cent of men 'BusinessNewsDaily' reported.

While as 42 per cent of the men said they look for opportunities to advance, compared to 36 per cent of women.

"Companies may need to focus on key elements, such as building culture and adopting more flexible work policies, to appeal to different demographics," Lisa Crawford, senior vice president at Randstad US, said.

Researchers said the two genders differ in their preference for a job's location.

They found that 44 per cent of female employees think location is an important employer attribute, compared to just 35 per cent of men.

According to the study, more than 35 per cent of the men surveyed said the financial health of a company is very important to them, compared to only 28 per cent of female employees.

Work-life balance is a top concern for women while looking for a job acording to a new study

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