NMIMS University unveils its new logo and brand identity

Updated on: Monday, July 08, 2013

SVKM's Narsee Monjee Institute of Management Studies (NMIMS) University, India's leading multi-disciplinary University, unveiled its new logo and brand identity on Monday, July 8.

The new brand identity is inspired by the largest land mammal - the elephant; admired for its intelligence and memory, the elephant has all the attributes of a perfect disciple. The black bands are a graphic representation of books, while the red quadrant denotes passion. The laurel wreath holding the graphics together symbolizes victory, achievement and stature.

Rajan Saxena, vice chancellor, NMIMS University, said, "The new brand is designed to be a focal point to energize and focus the message and commitment of NMIMS University, our commitment to innovation and leadership in higher education."

This new identity of NMIMS University blends modernity and heritage, beautifully encapsulating the values of wisdom, knowledge, passion and victory.

Cell, the strategic design consultancy of Lowe Lintas India, in close consultation with NMIMS University has developed the brand identity that exemplifies knowledge and passion to excel.

NMIMS University unveils its new logo and brand identity

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