Updated on: Monday, March 11, 2013
French business school, ESSEC, has decided to open a new campus in Singapore. It will be a full-fledged campus , with a course offer co-ordinated between campuses in France and Singapore. Some courses would be unique to the European campus, while others would be unique to the Asia campus.
According to Pierre Tapie, president and dean, ESSEC Business School, management education has to be contextualised , and hence, the decision to upscale operations in Asia. The case studies used in the curriculum would be mainly Asia-focussed .
"The decision to go to Asia was made in 2003. Our first campus opened its doors in October 2005. After seven years of sustainable growth there, with 3000 students and participants educated in or from Singapore during the last seven years, ESSEC decided in October 2012 to upscale its operations in order to gain critical mass, going towards 100 employees , among them 30 to 35 full-time faculty in years 2016/2017," he says.
On whether there will be a centralised admission process for both campuses, Tapie says admission in programmes, which are delivered in both campuses will be centralised, with same processes and quality control. However, interviews for students in Asia would be co-ordinated by ESSEC Asia Pacific in Singapore.
"It will be a full-fledged academic corpus of students, participants in Executive Education, faculty and staff, providing a learning experience in Asia rooted in ESSEC academic values, and designed to educate diverse communities of Asian, European, African and American students," he adds.
ESSEC has decided to build a 6,500 square-meter building on Nepal Hill, in the One North business park. This fivestorey facility will triple the school's training capacity in terms of numbers of undergraduate and graduate students and executive education participants. The building, designed by Singaporean architect Dr Liu Thai Ker, is inspired by both European and Asian architecture, and aims to symbolise a bridge between both worlds.