Programme in Integrated Marketing Communications

Updated on: Thursday, August 27, 2009

Mumbai: Starcom MediaVest Group and KJ Somaiya Institute of Management Studies and Research announced a partnership to launch SSIMCAP-360°, a first of its kind full time advanced programme in Integrated Marketing Communications (IMC). The intensive ten month programme leading to a Certificate in Advanced Integrated Marketing Communications is being offered at the Vidyavihar campus to graduates interested in IMC. Successful completion of SSIMCAP 360 will enable students to be placed in agencies offering Marketing Communications services.

Prof PV Narasimham, Director General – KJ Somaiya Institute of Management Studies & Research said, “The world has become a large market place and it was a long felt need to have an advanced programme in Integrated Marketing Communication. Starcom MediaVest group has been a pioneer in the business of offering brands and organisations innovative marketing solutions. It was a natural progression to partner with SMG in bringing out a comprehensive programme that adds value to future marketers. This will be a one of its kind programme.”

Ravi Kiran, CEO, South Asia, Starcom MediaVest Group added, “We have been contemplating for a while to offer a world class programme to young graduates to equip them with knowledge of the best practices and a hands on industry interface. The dream is being realised with the creation of SSIMCAP-360°. This intensive programme in collaboration with K J Somaiya Institute of Management Studies and Research will set a benchmark in learning the art and science of Integrated Marketing Communications.”

Unique offerings of the programme will be Active Mentorship where every student will be assigned to a senior advertising or marketing professional in the industry, who will act as an off-campus coach for the entire duration of the programme. The Learning Clinic will offer access to a dedicated space within the state of the art office of Starcom MediaVest Group in Mumbai for research purposes, for gaining hands on experience on industry research and tools as well as get select exposure to SMG’s globally renowned tools and techniques. Brand Shoes is when each student will spend a week as an assistant to a brand manager in a respected marketing organization and Live In will enable students to spend a week in a relevant consumer home, somewhere in India, gathering practical insights into various aspects of consumer behavior.

Four toppers of the programme will receive a full refund of the fees as a scholarship, something never heard of in the field of education. At the end of the programme students will be assisted in finding suitable placements.

This programme is a long term commitment to fostering talent and creating a robust talent force for the industry. It goes beyond corporate responsibility, as Starcom MediaVest group will be actively involved in planning and executing the programme besides having representatives on the Advisory Council. The programme spread across three trimesters will include internal faculty of SIMSR, the leadership from SMG and industry stalwarts from a wide range of agencies and companies.

SSIMCAP-360° will cost Rs 95,000/- and residential facilities will be provided at an additional cost if required, making this one of the most affordable programmes. Maximum of sixty students will be selected for the first batch through a national admission process that includes a multiple choice online test covering general knowledge, language skills, marketing communications aptitude, a written communications test, group discussion and a personal interview. This will be held on 5th September on campus. The programme will commence on 14th September. Fresh graduates and working professionals interested in a career in Integrated Marketing Communications, who have scored 50 per cent or above can apply.

Programme in Integrated Marketing Communications

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