Investment in DMTI will be used to fund the operations of the education firm

Updated on: Wednesday, November 07, 2012

Arnab Mitra, national director, Starcom Mediavest Group, and Amit Tripathi, managing director, id8labs, have jointly invested an undisclosed amount in the recently launched Digital Marketing and Training Institute (DMTI) as informed by Rashmi Putcha, CEO - DMTI. The investment will be used as seed capital for the company to fund the operations of the education firm.

DMTI was formed by Putcha to offer multiple categories of training programmes across short-term and medium durations directly. The company has tied up with the likes of ITM group of Institutions and NIIT Imperia for partnering their long-term courses and certifying the students appearing for these courses.

DMTI has already trained over 1,000 professionals thus far and has successfully been able to place some of these students at some of the leading digital marketing companies. DMTI programme is a unique industry partnership where some of the leading digital professionals are coming together to help build the quality manpower for the industry under an organised player with a strategic approach to deliver a product, which is closest to what is desired, by the industry.

Mitra and Tripathi will be joining the board of DMTI and will provide the company with the growth direction that it needs to take the company to the next level of an organised play in the largely unorganised digital marketing education space.

Speaking on the occasion Tripathi said, “There is an urgent need to address the state of the quality of available resource for the rapidly growing digital media business. Presently, the industry is rapidly evolving and with it the needs and the demands of the business, however the quality of available resource has been lagging far behind. We believe that DMTI with its unique proposition is in a position to make an impact on this gaping need.”

Mitra added, “Great team, and a great vision, partnerships with industry leaders make DMTI a unique combination of both sides of the spectrum, the supply and the demand. And thus offer insights which produce a pool of talent which is groomed from the start to meet the rigors of the digital world.”

Speaking on the occasion, Putcha added, “We are delighted to have industry stalwarts like Arnab and Amit expressing confidence in the vision of DMTI and making the investment in the company. Their association will immensely benefit DMTI to the next level by bringing on board insights from their vast experience in the digital realm.”

For more information, please visit www.dmti.in or send an email on [email protected]

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