Finger On The Pulse

Updated on: Wednesday, January 18, 2012

HANSA, a market research company has launched the USA IT outsourcing MarketPulseTM, a study to gauge market perceptions of Indian IT companies. The study with a wide sample of 1,200 respondents will provide IT companies with the key insights needed to adapt and prosper in a changing marketplace.

This proprietary survey will be conducted by experienced US-based researchers with in-depth knowledge of the IT industry. This survey gains actual customer input on relationship strengths and weaknesses across IT services outsources suppliers in a single study.

“We believe that findings from this study are going to be of tremendous value to IT companies outsourcing to the US. While this study offers a broad understanding of the IT decision maker universe, it also caters to companies operating in specific verticals or horizontals. For such organisations, we offer customised options that zero in on specific sectors and offer an in-depth understanding of decision makers within that sector,” said Anuradha Roy Chowdhury, senior vice-president, HANSA Research.

US market shifts suggest that IT outsource providers need to be close to customer needs and adapt to changing requirements. The key to winning is gaining the actual market voice on the competitive strengths and weaknesses of current IT outsource providers. MarketPulseTM will cover 500 enterprise businesses and 700 medium-sized businesses. It will be fielded to IT decision makers, influencers and users across a section of industries.

HANSA is also the originator of Green TechPulse®, a survey conducted in the US focused on green purchasing trends of IT professionals.

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