Brand new

Updated on: Tuesday, January 03, 2012

Delhi University (DU) in the last one year has incorporated gradual changes to become more student-friendly. From implementing the semester system for undergraduate courses, allowing access to students to the newly-renovated CWG stadium to opening new hostels for girls at the Dhaka complex on North Campus, the university is now taking calculated steps to establish itself as a brand at an international level.

A committee was formed by the university three years ago, headed by SK Vij, advisor to the university, which recently submitted its report to the university. We want to build recall value of the university in the minds of the public and the student community, which is why the decision to create brand-DU. The inspiration for the same has been numerous foreign universities that have been visiting us. All these universities are recognised worldwide and have high recall value, explains Vij.

So what are the key attributes of a brand? The committee has proposed the following:

ONE COLOUR

The university colour, which will be used in DU prospectus, letterheads, envelopes, cards, stationery, the website, on the walls, as well as on items used in DU hostels. The colleges and departments of university will also use this colour in innovative ways, like on T-shirts, jackets, etc.

DU SEAL

The seal of the university will be standardised and proper guidelines will be created on when it can be used.

NEW SYMBOL

The university will also design a symbol that will be used on letterheads, prospectus, etc.

SLOGAN

A slogan to differentiate DU.

UNIVERSITY LOGO

DU will adopt a logo that will be printed on everything that the university owns; cutlery, crockery, stationary, et al.

GIFT ITEMS

The university will have common gift items, which will be presented to dignitaries who visit the university as well as professionals from foreign universities visiting DU.

SOUVENIRS

DU will decide on a range of souvenirs and mementos that it will present to its alumni and students who graduate. Students can also purchase mementos like neckties, scarfs, mugs, etc.

It is great to hear that we will have a theme, logo and Brand DU. It will give us a feeling of pride and belongingness to the institution. Though late, it is a positive development, says Kunal Mishra, a second-year student at Hansraj College.

According to RK Sinha, registrar, DU, the university will start working on the brand plan from January. We dont know how much time it will take to get Brand DU established, but we have started on the journey, he says.

Times of India

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