Spell It Right

Updated on: Tuesday, January 03, 2012

The much-awaited HDFC Life Spell Bee is back. Alternate Brand Solutions India Limited (ABSIL) and HDFC Life, announced the launch of the fourth season of ‘HDFC Life Spell Bee – India Spells 2012’, the Indian counterpart of the highly acclaimed Scripps Spelling Bee, USA.

With the first three seasons receiving a phenomenal response, Season Four is getting even bigger by the addition of seven new cities taking the total to 32 cities and reaching more than 3,00,000 students from Class V to IX across the country.

The winner of the grand finale will be sent by 360 Degrees Experience, a Times Group Company in association with HDFC Life to experience Scripps National Spelling Bee in Washington DC.

To make it easier for students to participate, this year online registration and participation has also been made available at www.spellbeeindia.in. Students can register on the website and give the test online from December 21, 2011 onwards. HDFC Life Spell Bee invites all the students from Kolkata to be a part of this competition.

Announcing the association of HDFC Life with India Spells 2011, Sanjay Tripathy, executive vice president and head – marketing and direct channels, said, “Over the last 3 years, HDFC Life Spell Bee has grown from being an annual event, to an institution, which offers a healthy competitive environment and encourage students to hone their English language skill in a unique and stimulating format."

Speaking about HDFC Life Spell Bee Prashant Panday, executive director and CEO, Entertainment Network (India) Ltd said, “This year students from 32 cities will be battling it out for the winner’s trophy and to maximize reach we are also adding a digital leg wherein students from all across the country can register and participate online.”

Speaking on this occasion, child artist Darsheel Safary said, “I have been associated with HDFC Life Spell Bee for two years now and I have learnt a lot from it. This kind of learning is very fun filled and I am really excited to witness the season four.”

The contest will test the spelling quotient of students and thus help them become competitive, inculcate sportsmanship and prepare them for a better future. Derek O Brien will also be a part of this.

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