NASMEI marketing conference concluded

Updated on: Tuesday, January 03, 2012

The 5th Great lakes NASMEI marketing conference concluded on Dec 30th at the Great Lakes campus.  

The Kotler Srinivasan Center for Research in Marketing organized the 5th Great Lakes NASMEI (North American Society for Marketing Education in India) at Great Lakes Institute of Management on Dec 29th and 30th of 2011.

Several delegates from all over the world the US, Australia, New Zealand and India attended the conference. Researchers from leading universities from throughout the world and India attended.

Key speakers of the conference were Prof. Sridhar Moorthy, Manny Rotman Professor of Marketing and Rotman School of Business, University of Toronto.

A special invitee from Robinson School of Business, Georgia State University, Dean Fenwick Huss was also present as a resource person for the conference.

Papers in all areas of Marketing advertising, consumer behavior, pricing, customer relationship management (CRM), retailing, B2B marketing, research methods, services marketing were presented.

The Great Lakes NASMEI Conference was co-sponsored by Marketing Science Institute (MSI).

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