Wipro sets up its first rural BPO centre

Updated on: Monday, August 29, 2011

Wipro BPO, the Business Process Outsourcing arm of Wipro Technologies, announced the inauguration of its first rural BPO centre at Manjakkudi Village in Tamil Nadu.

Wipro Technologies is the global information technology, consulting and outsourcing business of Wipro Limited.

The Manjakkudi centre has a capacity of 120 seats and would open with a 50 seat pilot project for an international client in the retail sector, the Bangalore-headquartered company said in a statement.

Wipro plans to expand its rural BPO operations to 500 seats by March 2013, in Tamil Nadu and to replicate this BPO model across other states in India, in the near future, it said.

The centre is a result of a tie-up with Swami Dayananda Educational Trust, a public charitable trust involved in providing quality education to the economically backward sections of rural Tamil Nadu. Manjakkudi is a village on banks of Kaveri river in Tiruvarur district of Tamil Nadu with a population of about 2,500.

Conceptualised on the ‘Back Office to the Back Office (BOBO) outsourcing model, the focus of the centre is to capitalize on the literate talent pool available in the region and in doing so, create employment opportunities in the village and its surrounding areas, Wipro said.

Manjakkudi was selected due to the relatively high levels of investment in education in the region. It benefits from more than 46 colleges within a 40 km radius where more than 13,000 students graduate from these colleges annually, thus providing a large talent pool.

Wipro sets up its first rural BPO centre

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