Programme in Integrated Marketing Communications

Updated on: Thursday, August 27, 2009

Mumbai: Starcom MediaVest Group and KJ Somaiya Institute of Management Studies and Research announced a partnership to launch SSIMCAP-360°, a first of its kind full time advanced programme in Integrated Marketing Communications (IMC).
The ten month programme leading to a Certificate in Advanced Integrated Marketing Communications is being offered at the Vidyavihar campus to graduates interested in IMC. Successful completion of SSIMCAP 360 will enable students to be placed in agencies offering Marketing Communications services.

Prof PV Narasimham, Director General – KJ Somaiya Institute of Management Studies & Research said, 'The world has become a large market place and it was a long felt need to have an advanced programme in Integrated Marketing Communication. Starcom MediaVest group has been a pioneer in the business of offering brands and organisations innovative marketing solutions. It was a natural progression to partner with SMG in bringing out a comprehensive programme that adds value to future marketers. This will be a one of its kind programme.'
Four toppers of the programme will receive a full refund of the fees as a scholarship. At the end of the programme students will be assisted in finding suitable placements.

The programme spread across three trimesters will include internal faculty of SIMSR, the leadership from SMG and industry stalwarts from a wide range of agencies and companies.

SSIMCAP-360° will cost Rs 95,000/- and residential facilities will be provided at an additional cost if required, making this one of the most affordable programmes. Maximum of sixty students will be selected for the first batch through a national admission process that includes a multiple choice online test covering general knowledge, language skills, marketing communications aptitude, a written communications test, group discussion and a personal interview.
This will be held on 5th September on campus. The programme will commence on 14th September. Fresh graduates and working professionals interested in a career in Integrated Marketing Communications, who have scored 50 per cent or above can apply.

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