India design Mark for selected products

Updated on: Tuesday, May 22, 2012

The India Design Mark has been granted for selected products by the India Design Council. The India Design Mark launched on January 12, 2012 symbolises excellence in form, function, quality, safety, sustainability and innovation and communicates that the product is usable, durable, aesthetically appealing and socially responsible.

Anand Mahindra, vice chairman and managing director of Mahindra & Mahindra, said on the occasion, “India Design Mark will provide a unique distinction to Indian products in domestic as well as global markets as products that are designed in India for the world. It will help Indian and global consumers to confidently buy Indian products as they can be assured of design excellence and quality.” He invited Indian manufacturers to apply and get India Design Mark for their products.

Prof Pradyumna Vyas, director of National Institute of Design, said, “This is a big moment for Indian design and Indian industry. Good design improves the lives of people and India Design Mark is a step in that direction. Embracing design is essential to improve national competitiveness as design contributes significantly to our culture, environment and economy.”

India Design Mark symbol the highest design recognition from the Indian Government through India Design Council can be used in various ways, like advertisements, catalogues, product packaging, and other promotional mediums.

In order to achieve the India Design Mark, the products must be assessed in two stages. While, 20 senior designers from across the country acted as the jury for stage 1; for stage 2, nine eminent professionals went through the entries. About 31 entries have qualified for the India Design Mark based on the product’s aesthetics, user-potential, innovation and social responsibility.

The received applications were consumer durables, FMCG, furniture equipment under domestic category; machines and tools, commercial furniture and equipment, industrial products, transportation and communication equipment under industrial; lifestyle, art and culture under recreation and medical devices, public products and systems under welfare.
 

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