Driving the Youth

Updated on: Saturday, November 26, 2011

In its endeavor to innovate, learn and lead, Maruti Suzuki India Limited launches the most exciting youth event of the year – ‘Maruti Suzuki Colors of Youth 2011’.

This first of its kind initiative will spot and celebrate young Indians who have a flair for both talent and intelligence. This unique search for youth all-rounders will cover over 300 professional colleges and B-schools in India.

Dun & Bradstreet, provider of global business information, marketing and sales solutions, has been commissioned to conduct the Colors of Youth 2011 event, which will include promotions, on ground execution, and data management for the entire event.

The course of the competition, spread across 10 cities over two and half months, will consist of the first round of general auditions, followed by 10 City Final rounds and then by 4 Zonal Final rounds. The grand finale will be held in New Delhi. The entire event will be aired on Zee Business.

Participants will be judged on skills such as singing, dancing, music, standup comedy, innovation, quizzing, etc. The challenge will have two broad categories: a rapid-fire quiz on Indian Business, and the current National and International scenario, and a talent showcase in any category - Music (Vocal or Instrumental), Dance or other arts (Stand-up comedy, Innovation, Car Graphics, Painting, etc).

Speaking about the concept of the event, Shashank Srivastava, chief general manager-marketing, Maruti Suzuki India Limited, said “Colors of Youth is an initiative to put the spotlight today on the young Indians who will make their mark on the world tomorrow.” Unlike a slew of talent shows currently running, he said, “Colors of Youth will carve a niche for itself as it focuses on the multi-faceted nature of the talent of the youth today, and helps it get noticed by giving it the right platform.”

Speaking about the event execution, Pawan Bindal, director, Dun & Bradstreet India said, “We are pleased to be associated with Maruti Suzuki in this pioneering endeavour. On behalf of Maruti Suzuki, D&B has directly reached out to thousands of colleges across India. Even at this early stage, we have received an overwhelming response for participation from all corners of the nation.”

Driving the Youth

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